Terms of Service

These Terms of Service (“Terms”) form a binding agreement between you and Wairra UG (haftungsbeschränkt)(“Wairra”, “we”, “our”), the company that operates the Wairra app and the wairra.com website (together, the “Service”). Our address and registration details are listed in the Imprint.

Our handling of your personal data is governed by the separate Privacy Policy. The Wairra iOS app is additionally licensed to you under the End User Licence Agreement.

You may use Wairra only if you are old enough to consent to the processing of your personal data under your local law. In the European Economic Area you must be at least 16 years old; in other regions you must be at least 13. If you are using Wairra on behalf of a legal entity, you confirm that you are authorised to bind that entity to these Terms.

Wairra is not intended for use by children under the age of 13 and we do not knowingly collect their data.

You create your account using Sign in with Apple or Sign in with Google. You are responsible for keeping your sign-in method secure and for everything that happens under your account. If you suspect that your account has been compromised, contact us at support@liftune.com.

You can delete your account at any time from Profile → Privacy → Delete account. Deletion permanently removes your account and the content you stored in Wairra within 30 days, except where we are required by law to retain certain records.

We grant you a personal, limited, non-exclusive, non-transferable, revocable licence to install and use the Wairra app on devices you own or control, and to use the wairra.com website, in each case for your personal, non-commercial purposes and in accordance with these Terms and the End User Licence Agreement.

Other than the rights expressly granted in these Terms, we reserve all rights in and to the Service, including all intellectual property rights.

“Your Content” means the photos, avatars, item metadata, outfits, looks, day plans, trips, notes, and any other material you submit, upload, or generate through the Service. You keep all the rights you have in Your Content.

So that we can operate the Service for you, you grant us a worldwide, royalty-free, non-exclusive licence to host, process, transform, transmit, display, and store Your Content, and to make the technical copies needed to run the app. This licence:

• is limited to operating the Service for your account;
• does not allow us to use Your Content to train shared or third-party machine-learning models;
• does not allow us to publish Your Content; and
• ends when you delete Your Content or your account, except for the technical retention windows described in the Privacy Policy.

You are responsible for Your Content. You confirm that you have all the rights necessary to upload it and that it does not infringe the rights of any third party (for example, you must not upload photos of other identifiable people without their consent).

Wairra uses AI services to remove backgrounds from item photos, generate avatars and pose variants, render try-on images, and recommend outfits. To the extent that the AI output qualifies as a new work, we assign to you the rights we receive from the AI provider for outputs generated for your account, on a non-exclusive basis and subject to the AI provider’s usage policies.

AI outputs can be imperfect. You acknowledge that:

• Try-on renders and avatars are stylised illustrations of how an outfit might look. They are not exact photographs and should not be relied on for legally binding identification, measurement, fit decisions for high-value purchases, or any safety- critical purpose.
• Recommendations and “why it works” explanations are suggestions. They are not professional styling, medical, or financial advice.
• You must not use Wairra’s AI features to generate deepfakes of other identifiable people, to misrepresent yourself in a way that could deceive a reasonable person, or to produce content that is illegal where you live.

You agree not to:

• use the Service for any unlawful purpose or in violation of any applicable law or regulation;
• upload photos of other identifiable people without their consent;
• attempt to impersonate another person or misrepresent your affiliation with any person or entity;
• attempt to access, probe, or test the security or integrity of the Service without permission, including by bypassing rate limits, access controls, or our AI cost guardrails;
• reverse engineer, decompile, or disassemble the app, except to the extent we are not legally allowed to prohibit it;
• use the Service to develop a competing product or to train a machine-learning model;
• transmit malware, spam, or content that infringes a third-party right;
• scrape, frame, or systematically extract content from the Service without our written permission;
• use the Service in a way that could damage, disable, or impair its availability for other users.

Wairra v1 is offered free of charge. We may introduce paid features or subscriptions in future versions. If we do, we will give you advance notice and you will only be charged if you actively opt in. Any paid feature will be billed through the App Store under Apple's standard subscription terms.

The Service relies on third-party providers such as Apple, Google, Supabase, Vercel, OpenAI, Sentry, PostHog, and Expo. The Privacy Policy lists who they are and what they do. We are not responsible for the content, policies, or practices of any third-party site or service that you reach from a link inside Wairra.

You can stop using the Service and delete your account at any time. We may suspend or terminate your access if you materially breach these Terms, if continuing to provide the Service to you would expose us to legal risk, or if we discontinue the Service. Where reasonable and lawful, we will give you advance notice. Sections of these Terms that by their nature should survive termination — such as licence grants for content you provided before termination, the warranty disclaimers, the limitations of liability, and the governing-law clause — will survive.

To the maximum extent permitted by law, the Service is provided “as is” and “as available” without warranty of any kind, whether express, implied, statutory, or otherwise. We do not warrant that the Service will be uninterrupted, error-free, secure, or that AI outputs will be accurate or suitable for a particular purpose.

Nothing in this section excludes or limits any statutory consumer rights or any warranty that cannot be excluded under applicable law, including the statutory rights you have under §§ 434 ff. and §§ 327 ff. of the German Civil Code (BGB) for digital products.

We are liable without limitation:

• for injury to life, body, or health caused by us;
• for damage caused intentionally or by gross negligence on our part;
• under the German Product Liability Act (Produkthaftungsgesetz); and
• to the extent we have given an express guarantee.

For damage caused by simple negligence, we are only liable for breach of an essential contractual obligation (“wesentliche Vertragspflicht”) — that is, an obligation whose fulfilment is essential to the proper performance of the contract and on which you may regularly rely. In that case our liability is limited to typical, foreseeable damage.

Any further liability for simple negligence is excluded. This limitation does not affect any liability that cannot be excluded or limited under mandatory law.

If you are a consumer in the European Union, mandatory consumer protection law of the country in which you reside applies and these Terms do not restrict the rights it gives you.

The European Commission provides a platform for online dispute resolution at ec.europa.eu/consumers/odr. We are neither obliged nor willing to participate in dispute resolution proceedings before a consumer arbitration board.

These Terms are governed by the laws of the Federal Republic of Germany, excluding the UN Convention on Contracts for the International Sale of Goods. If you are a consumer with your habitual residence in another country, this choice of law does not deprive you of the protection of mandatory consumer-protection rules of that country.

If you are a merchant (“Kaufmann”), a legal person under public law, or a special fund under public law, the exclusive venue for any dispute arising out of or in connection with these Terms is the registered seat of Wairra UG.

We may update these Terms when the Service evolves or the law requires it. We will publish the updated Terms on this page and, for material changes, give you advance notice in the app or by email. Continuing to use the Service after the changes take effect means you accept the updated Terms.

Questions about these Terms? Write to us at legal@liftune.com, or by post to the address listed in our Imprint.